Your design partner for Research and Design, focused on strategy, clarity, and execution.
Your design partner for Research and Design, focused on strategy, clarity, and execution.
Your design partner for Research and Design, focused on strategy, clarity, and execution.
Curated Project list
Product Design
Graphic Design
AI Projects
Conjure
0-1 Product Development | UX Research | AI
5 mins Read
A 0 to 1 passion project, spanning surveys, interviews, journey maps, affinitization, brand identity development, iterative lo-fi to hi-fi prototyping, and validation through usability testing.
Incedo
Predictive AI | Product Positioning
4 mins Read
Investigates the use of a Digital Twin of the Customer (Predictive AI) to address customer churn for a major telecommunication client in the US.
FINRA
Design System | Accessibility
4 mins Read
Built an accessibility framework system to facilitate cross-functional teams collaboration by designing an unified design systems, component library and website documentation.
Password Protected
Deloitte - NDA
AI Chatbot | Product Design
NDA
Generate insights, which informed the development of AI chatbot for Census 2025 including the design systems, style guides, and interactive prototypes.
Roblox
Inclusive Design | E-commerce
NDA
Shaped the future of customization and personalization on gaming platforms, with a focus on trust, safety, and platform responsibility for young users.
Strike & Spare
UX Research | Experience Design
4 mins Read
Rethink the experience of bowling by rebrand and give a new face to the bowling alley in Donelson Plaza. Involves Physical experience design, Website/ App redesign.
Product Design
Graphic Design
AI Projects
Conjure
0-1 Product Development | UX Research | AI
5 mins Read
A 0 to 1 passion project, spanning surveys, interviews, journey maps, affinitization, brand identity development, iterative lo-fi to hi-fi prototyping, and validation through usability testing.
Incedo
Predictive AI | Product Positioning
4 mins Read
Investigates the use of a Digital Twin of the Customer (Predictive AI) to address customer churn for a major telecommunication client in the US.
FINRA
Design System | Accessibility
4 mins Read
Built an accessibility framework system to facilitate cross-functional teams collaboration by designing an unified design systems, component library and website documentation.
Password Protected
Deloitte - NDA
AI Chatbot | Product Design
NDA
Generate insights, which informed the development of AI chatbot for Census 2025 including the design systems, style guides, and interactive prototypes.
Roblox
Inclusive Design | E-commerce
NDA
Shaped the future of customization and personalization on gaming platforms, with a focus on trust, safety, and platform responsibility for young users.
Strike & Spare
UX Research | Experience Design
4 mins Read
Rethink the experience of bowling by rebrand and give a new face to the bowling alley in Donelson Plaza. Involves Physical experience design, Website/ App redesign.
Shivali Meenakshi Murali © 2026
Shivali MM © 2025
Shivali Meenakshi Murali © 2026