Incedo
AI | UX Research | Product Positioning
4 mins Read
Investigates the use of a Digital Twin of the Customer (Predictive AI) to address customer churn for a major telecommunication client in the US.
Conjure
0-1 Product Development | UX Research | AI
5 mins Read
A 0 to 1 passion project, spanning surveys, interviews, journey maps, affinitization, brand identity development, iterative lo-fi to hi-fi prototyping, and validation through usability testing.
Roblox - NDA
Design System | Accessibility
NDA
Sponsored by Roblox to conducted mixed-methods research to map the future landscape of gaming, synthesizing findings into actionable product insights. Designed information architecture and A/B tests across platforms, creating future-focused desktop, UI Design.
Finra - NDA
Design System | Accessibility
NDA
Contract project with Finra to create an accessibility framework system to facilitate cross-functional teams colloboration on accessibile design through clear set of guideline, collaboration, staying within best practices. Created a enterprise wide design system and component library.
Strike & Spare
UX Research | Experience Design
4 mins Read
Rethink the experience of bowling by rebrand and give a new face to the bowling alley in Donelson Plaza. Involves Phyisical experience design, Website/ App redesign
Deloitte - NDA
Design System | Accessibility
NDA
Sponsored by Deloitte to generate insights, which informed the development of design systems, style guides, user journeys, wireframes, and interactive prototypes using Figma.