01.22 - 06.22
01.22 - 06.22
01.22 - 06.22
GREENPEACE
GREENPEACE
GREENPEACE
Brand Design | Campaign Design
Brand Design | Campaign Design
Brand Design | Campaign Design
Introduction
Introduction
Introduction
Predictive AI in
telecom.
Predictive AI in
telecom.
Predictive AI in
telecom.
My Role
My Role
My Role
UX Research | UI Design
I worked on this project end to end, from research and defining problem to product strategy and final dashboard design. I translated research into a usable concepts by defining cohorts, metrics, workflows, and simulations through client feedback.
UX Research | UI Design
I worked on this project end to end, from research and defining problem to product strategy and final dashboard design. I translated research into a usable concepts by defining cohorts, metrics, workflows, and simulations through client feedback.
UX Research | UI Design
I worked on this project end to end, from research and defining problem to product strategy and final dashboard design. I translated research into a usable concepts by defining cohorts, metrics, workflows, and simulations through client feedback.
Sponsor's Brief
Sponsor's Brief
Sponsor's Brief
Sponsored by Incedo, the goal was to investigate the use of a Digital Twin of the Customer (DToC) to address customer churn in the telecom industry.
Sponsored by Incedo, the goal was to investigate the use of a Digital Twin of the Customer (DToC) to address customer churn in the telecom industry.
Sponsored by Incedo, the goal was to investigate the use of a Digital Twin of the Customer (DToC) to address customer churn in the telecom industry.
Sponsored by Incedo, the goal was to investigate the use of a Digital Twin of the Customer (DToC)
Sponsored by Incedo, the goal was to investigate the use of a Digital Twin of the Customer (DToC)
Sponsored by Incedo, the goal was to investigate the use of a Digital Twin of the Customer (DToC)
Secondary Research
Secondary Research
How did this start?
How did this start?
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
Deforestation
Forests are cleared out for many purpose, one of the major reason is to grown Soya Plantations.
Soya Plantation
Soya Plantations are grown by cleaning out forests to feed animals.
Soya-fed animals
These factory farmed animals are packed into cramped spaces with overuse off antiboitics to increase resistance. these animals are fed Soya and grown to then be cut and sent to bog factories.
Industrial Meat
This meat is then marketed as organic in Tesco and is sold to you. Meat on your plate is a Peice of Forest.
Secondary Research
Secondary Research
How did this start?
How did this start?
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
Secondary Research
Secondary Research
How did this start?
How did this start?
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
POPPINS
Logo of Greenpeace is kept in the corner.
Red Dot, following the visual language of the brand Tesco. The iconic Red Dot of Tesco is used all through out the posters..
This Tagline envokes a sense of guilt in the consumers for buying a meat from Tesco and conteibuting to the deforestation.
Secondary Research
Secondary Research
How did this start?
How did this start?
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
Basic secondary research was conducted to uncover market trends, consumer behaviors, and gaps left by existing competitors in the creative industry.
POPPINS
Using the Tagline ‘Break the Chain’, the message to stop the destruction of forest by not buying factory farmed meat from Tesco.
Following the Tesco Colours to convey the mesage indirectly to the audience.
Wrapping Up
Wrapping Up
Wrapping Up
Reflection
Reflection
Reflection
While working on this project, I explored the research area of FAT* (Fairness, Accountability, and Transparency) in machine learning. This field emphasizes developing systems that make fair, interpretable, and ethical decisions aligned with principles of social justice.
As I studied this topic, I began to reflect on the broader ethical implications of how large amounts of customer data are collected and used. This process deepened my awareness of the responsibility that comes with designing technology that impacts individuals and society, highlighting the importance of fairness, accountability, and ethical data practices.
While working on this project, I explored the research area of FAT* (Fairness, Accountability, and Transparency) in machine learning. This field emphasizes developing systems that make fair, interpretable, and ethical decisions aligned with principles of social justice.
As I studied this topic, I began to reflect on the broader ethical implications of how large amounts of customer data are collected and used. This process deepened my awareness of the responsibility that comes with designing technology that impacts individuals and society, highlighting the importance of fairness, accountability, and ethical data practices.
While working on this project, I explored the research area of FAT* (Fairness, Accountability, and Transparency) in machine learning. This field emphasizes developing systems that make fair, interpretable, and ethical decisions aligned with principles of social justice.
As I studied this topic, I began to reflect on the broader ethical implications of how large amounts of customer data are collected and used. This process deepened my awareness of the responsibility that comes with designing technology that impacts individuals and society, highlighting the importance of fairness, accountability, and ethical data practices.
Wrapping Up
Wrapping Up
Wrapping Up
This is a MVP
This is a MVP
This is a MVP
Research Playbook
Research Playbook
Research Playbook
This project served as the foundation for developing a Digital Twin Playbook at Incedo, offering a structured approach to implementing data-driven, ethical, and transparent AI solutions. The research and insights gained laid the groundwork for practical applications that bridge theory with real-world enterprise needs.
This project served as the foundation for developing a Digital Twin Playbook at Incedo, offering a structured approach to implementing data-driven, ethical, and transparent AI solutions. The research and insights gained laid the groundwork for practical applications that bridge theory with real-world enterprise needs.
This project served as the foundation for developing a Digital Twin Playbook at Incedo, offering a structured approach to implementing data-driven, ethical, and transparent AI solutions. The research and insights gained laid the groundwork for practical applications that bridge theory with real-world enterprise needs.
Awards
Awards
Awards
The project’s success was further recognized when it received the award for Best Research Capstone Project at WUD, marking a significant milestone in my academic and professional journey.
The project’s success was further recognized when it received the award for Best Research Capstone Project at WUD, marking a significant milestone in my academic and professional journey.
The project’s success was further recognized when it received the award for Best Research Capstone Project at WUD, marking a significant milestone in my academic and professional journey.
Love this project as much as I do?
Love this project as much as I do?
Love this project as much as I do?
Shivali Meenakshi Murali © 2026
Shivali Meenakshi Murali © 2026
Shivali MM © 2025